Two teams, one goal. With this slogan, the American Museum of Natural History of New York prepared its exhibit of the first two expeditions to reach the South Pole, in 1911.
For this exhibit, our task was to design the micro site that tells about how each of these expeditions to the Antarctic was prepared and carried out and invites the public to the museum. The main figures of this story are Amudsen and Scott, the leaders of these first expeditions, whose centennial is approaching.
We’ve made available an innovative and interactive gallery of outstanding photos from the micro site. Click here to see it.