Traveling the Silk Road, the exhibition on the ancient commercial and cultural route between East and West, opened on November 14 at the American Museum of National History in New York.

Once again Cactus was approached by the AMNH and asked to develop an online experience that would provide information on the show in a way that would prompt people to visit the exhibit in person.

With this premise in mind, we created a travel journal that takes the online visitor on a journey through four of the main cities along this ancient Asian route as it provides information on the different cultures and their customs.

The microsite also has a trivia section where the visitor can test the knowledge acquired in his or her “journey” through the site for a chance to win tickets to one of Yo-Yo Ma’s Silk Road Project performances.

Experience the wonder for yourself. Take a trip along this mysterious route full of riches and discoveries.
Visit http://www.amnh.org/exhibitions/silkroad/